Digital technology is growing. The majority of people today consider having a smart device like a primary need that is non-negotiable. Apart from being a medium of communication, internet access that supports it can also be used to find various information. Everything is easy and fast spread across various platforms, including social media. No wonder many people use social media as a place to spread information as well as share various content. Both photos, videos, images, status updates and more.
Of course, this rapid digital development can be used to further intensify the awareness movement regarding the importance of managing waste wisely. This opportunity is what the Plastic Smart Cities (PSC) program, a global movement initiated by WWF, is well utilized by the Plastic Smart Cities (PSC) program. In collaboration with the Rekor Nusantara Foundation, he held a "Digital Story Telling" training in Bogor, Wednesday (11/16/22).
The trainees are those who have been focusing on waste issues. Starting from waste bank managers, TPS3R, tourism awareness groups and others. Meanwhile, the training supervisors are Wahyu Mulyono and Yoki Hadiprakarsa.
"Creating digital story telling content can actually be done by anyone. There is no need to require extra skills like in making feature films. The point is that we tell stories through digital content. It's actually simple. You can use tools that are available for free such as Canva," he said.
For shooting that supports digital content, continued Wahyu, you can also use smart devices. The most important thing is the packaging of stories in the content so that they can be interesting so that the wider community can more easily understand them. Combining the art of storytelling with existing technology.
Spreading awareness messages related to waste issues through digital content, according to Wahyu, will be much more effective. Because most people consume information through digital channels.
"We both have a vision of protecting this earth, especially related to waste. Now many people don't know why the garbage should be separated? Also related to waste banks. Or how to make money on garbage. We can package information like this interestingly through digital content. Then we spread it for example through a whatsapp group or something else. Nowadays we are really facilitated with technology and its development is also very rapid. So this is what we have to take advantage of," he explained.
Wahyu hopes that the waste issue activists who take part in the training in the future can take a strategic role. Not only as a consumer of digital content, but also as a creator.
"Making digital story telling so interesting is that it needs to lift the personal side. Never be shy. Just make it first. Don't be delayed. If it is delayed, it will not be done later. Look for ideas that are indeed from ourselves, from our daily activities," he said.
In addition, according to Wahyu, in creating digital story telling content, it should be more concise and concise. The most important thing is that the message to be conveyed to the audience, can be conveyed well and is easy to understand. On the other hand, research is also important to ensure the accuracy of the data displayed in the content.
"Starting from a simple idea first, you don't need to be complicated. Look for a more universal one. We can explore ideas by looking at the literature a lot. Not just reading but also watching movies," he said.
Yoki Hadiprakarsa said that the training was held so that waste issue activists could convey a message calling for keeping the earth free from waste more effectively.
"We must be smart and capable to build communication in conveying the message of invitation to care about waste. But of course the message must be conveyed until it is finally translated through a change. Encouraging people to start managing their waste better," said Yoki.
He said in recent years, the waste issue has had a real impact. Many neighborhoods in some areas are polluted due to piles of garbage that are still not handled properly. Therefore, inviting all parties to participate in managing waste wisely is a must.
"Currently, the term digital story telling is very hype. This is in line with the extraordinary development of digital in Indonesia. More than 70 percent of the population in Indonesia has been touched by digital. Awareness through digital communication through social media is very effective. The majority of citizens daily come into contact with it. We witnessed for ourselves these past ten years, the flow of media has also played a role in changing our lifestyles and thoughts. This is what must be used," he explained.
According to him, the training event was designed so that the participants who participated could both learn to package content to make it interesting. Starting from the theoretical aspect to its application. It is hoped that the educational message of waste management can be easily conveyed so that a movement of change emerges.
"The movement that emerged from awareness through digital content is actually only a certain percentage. The proportion is the most for the generation to be in the future. We must continue to process and evaluate ourselves. It doesn't stop delivering messages to change the city we live in for the better. The participants who participated in this activity even though there were only a few people, but if they were able to take advantage of digital channels, they would certainly have a massive impact. The most important thing is consistency and commitment."
Yoki hopes that after participating in the activity, the participants can build an interesting digital story telling ecosystem related to waste management issues, especially about plastic waste. According to him, everyone is responsible for making their place of residence better. So small movements will be born to manage waste and produce a big impact.
"This is a very wonderful opportunity. We learned to make one piece of information more interesting to be able to convey to many. With the knowledge gained today, in the future we will create more interesting content so that more and more people are moved to participate in protecting the earth. Especially related to the waste issue," said the manager of TPS3R Mutiara Bogor Raya, Titin.
Her further said that the material presented by the speaker was easy to understand. The discussions that were established during the activity were also relaxed and open. The speaker, he said, provided a lot of input in packaging information related to waste management to be more interesting."We also got a lot of input on how to manage social media in the future," he said.
Wangi Bumi Nusantara Depok Foundation activist Reni Ekawati said she was happy to participate in the activity. He said the activity added to his insights related to digital story telling."
I am very grateful to be able to participate in this activity. I have been in contact with this world for a long time, Only during this time the spirit has been ups and downs. By participating in today's event, refreshing what we have got and strengthening the spirit again to spread kindness," he said.He said that public awareness to be wise in managing waste must continue. So that more and more people will be moved to jointly make the earth free of garbage.***
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